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X-WR-CALNAME:Massachusetts Restaurants United
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X-WR-CALDESC:Events for Massachusetts Restaurants United
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DTSTART;TZID=UTC:20261118T140000
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SUMMARY:AI Tools in Hospitality Workshop: Customer Journey Mapping: Learn how AI can help uncover operational opportunities
DESCRIPTION:Join MRU for a tailored\, hands-on\, in-person workshop hosted by Boston University’s School of Hospitality exploring how AI can help us work smarter while preserving the personal connections that make hospitality special. \n\n\nIn this 90-minute workshop\, you’ll map your guest’s journey\, identify missed opportunities to create memorable moments of hospitality\, and explore how AI can help improve the guest experience\, strengthen marketing efforts\, and encourage repeat visits. \nYou’ll leave with practical tools\, fresh ideas from fellow industry professionals\, and one meaningful improvement you can put into action right away. \nFacilitators: \nMakarand Mody\, PhD\nAssociate Professor of Hospitality Marketing and Associate Dean of Academic Affairs\, Boston University School of Hospitality \nJonathan Katz\nSenior Lecturer at Boston University School of Hospitality\, and Industry Leader in Branding\, Marketing\, Communication and Experience Management
URL:https://massrestaurantsunited.org/event/ai-tools-in-hospitality-workshop-customer-journey-mapping-learn-how-ai-can-help-uncover-operational-opportunities/
LOCATION:Boston University School of Hospitality\, 928 Commonwealth Avenue\, Boston\, MA\, 02215\, United States
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